Overview

Leading offshore training specialists, SAFER Training based in the UK and their partners in Africa, Offshore Africa Training Centre (SA)and True Blue (Nigeria) required a marketing partner to grow their social media presence and digital campaigns to generate leads for their offshore training courses. 

Objective

Increase and build key stakeholder audiences in Southern Africa. Position SAFER Training and their African partners as the ‘go-to’ resource for all offshore training requirements. Deliver quality leads for conversion.

Results

Firecracker delivered a number of digital campaigns for SAFER, including thought leadership content and customer engagement. Since running their social platforms we have doubled their LinkedIn followers (organically) and seen fantastic engagement levels.

What the client
had to say

“Firecracker, are FANTASTIC and have worked with SAFER Training and our Partners OATC for the past 10 months. Everything from their initial engagement to regular updates and visualising our ideas into a performing marketing / social media strategy has been simple and customer focused.

Their work and their strategy are also very different from others and the best part is that I could completely trust their team to always represent our company and look after our brand in the best possible way.

I would highly recommend Firecracker and will definitely continue using their services for our marketing and social media platforms and future events going forward.” 

Ian McMillan, MD SAFER Training

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