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Jason Clayton – Marketing Managers
Jason is our Marketing Manager, a specialist in creative brand marketing and strategic PR, with a career that has spanned retail, property, cybersecurity, and finance. He holds a BA degree in Communication Science from the University of South Africa, where his interest in the power of messaging and connection first took root. With a sharp eye for strategy and a natural flair for creativity, Jason has built a reputation for transforming ideas into campaigns that deliver meaningful impact. Outside of work, his creativity finds another outlet in the kitchen, basically hosting a Master Chef episode every time he sets foot in his kitchen. Driven by a passion to make a tangible difference, Jason joined Firecracker to channel his expertise into projects that not only succeed, but resonate.
Andre Britz: Digital growth specialist
Andre brings 24 years of extensive experience in digital marketing, encompassing strategy, planning, buying, and implementation. Her career spans multiple markets across Africa, the UK, the US, and Europe. Andre has worked in diverse verticals, both B2B and B2C, including Alcohol, Education, Pharmaceutical, Finance, Automotive, Retail, Technology, and Travel. Her vast expertise enables her to deliver comprehensive and effective marketing solutions across a wide range of industries for Firecracker clients
Kirsten Kupferberg: Growth Manager
Kirsten Kupferberg brings a wealth of experience in growth strategies and relationship management to her role as Growth Manager at Firecracker. With a proven track record of driving business expansion and fostering strategic partnerships, Kirsten plays a pivotal role in Firecracker’s mission to expand into new territories.
Ben Lewis: Creative Director
Ben is a highly experienced creative – without giving his age away – he has over 25 years delivering cutting edge design and creative strategies for clients in the UK, Australia and South Africa. Although not a full time Firecracker you’ll recognise his work in the beautiful brands, digital campaigns and marketing collateral we deliver to our clients.
For someone raised in London, Ben is unusually outdoorsy and spends his spare time mountain biking, surfing and buying camping gear in the hope his wife (refer to Nicola the co-founder) will get on board with this idea…
Jason Cumming: Communications Strategist
In his 20-year advertising career, Jason has worked on numerous blue-chip brands across a diverse set of industry sectors, mainly in managerial roles for international communication networks such as IPG (MullenLowe), WPP (Ogilvy & Mather), Omnicom (BBDO), M&C Saatchi and most recently Publicis Groupe.
Jason is well-travelled and has along the way curated a vast network of local business owners, partners and service providers that reaches all corners of Africa. This network gives him and his client’s access to Africa’s burgeoning middle-class through real-time local insights, operational support and quality integrated marketing services on the ground.
His entrepreneurial spirit and penchant for the business of marketing & advertising has recently seen him make the bold move to go it alone as a Strategic & Creative Communications consultant, specialising in business development in emerging markets.
Claire Alexander, Co-founder: Events
Nicknamed ‘Firecracker’ by a former boss, Claire is a proud Scot who has lived a South African life for nearly 20 years. A honours graduate of University of Strathclyde’s prestigious Business School, she carries 15 years experience in event design and production, leading Firecracker’s event team and supplier network with professionalism and boundless energy.
Claire is a dynamic, determined go getter. She’s a speaker, podcast host of @theparallelspodcast, board member and mentor. She’s a Global Scot, appointed by the Scottish Government, as well as a Global Celt, appointed by her beloved football club, Celtic FC. She is a former Scotland national team swimmer and Scotland national university football team midfielder. Forever a sportswoman and now into her 40s, she continues to compete in jiujitsu as a 55kg blue belt. She enjoys reading, bringing ideas to life through entrepreneurship and mentoring young people to help them realise their potential. She is married to Bernard and has two children, Eilidh-May and Caelan.
Nicola Probyn, Co-founder: Brand & Marketing
Nicola is our resident branding and marketing expert with over 20 yrs experience. She studied for her BSocSci degree from the University of Cape Town before she left African shores to broaden her horizons with the stop being in America. She gained an exceptional track record in London, Sydney and back home in corporate South Africa covering a range of marketing disciplines at KPMG, WWF, Vodafone and Old Mutual. Returning to South Africa with demonstrated experience (and a hubby), it gave her the edge to start her own agency. Nicola’s husband, Ben, is an accomplished Creative Director. They have two children, Ella and Sam. As it stands, Sam wants to be a fireman.
