Nicola ProbynBrand & Marketing Director


Nicola, our resident marketing expert, is passionate about the customer experience and providing insightful marketing strategies. Thanks to her experience in direct marketing and brand management in London, Sydney and Cape Town, she has a well-rounded understanding of the customer life cycle from acquisition to retention.

Nicola spent ten years in Sydney working for global players such as Vodafone and WWF Australia, before returning to her beloved South Africa and joining Old Mutual. She co-founded Firecracker to play a more client facing, dynamic role in marketing.

Nicola is known for her professionalism, love of detail and her ability to create smart solutions. She has a BSocSci in English Literature from UCT, a diploma in brand design management from Sydney School of Technology and a diploma in PR & Marketing from Damelin. Nicola brings fifteen years of branding and marketing expertise to Firecracker. She has been responsible for local, government and national marketing strategies and campaigns.

Nicola is married to an excellent Creative Director, Ben, and has two children, Ella and Sam.

Nicola’s ability to cut through the noise in a project and get to the essence of a brand is invaluable. She doesn’t carry an ego and brings a wealth of knowledge and experience from a range of international positions.

– Craig McLennan, The Color Run South Africa

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