the challenge

WWF South Africa conceptualised a festival with the purpose of moving Renewable Energy into mainstream thinking. Firecracker was briefed to deliver brand design, marketing strategy and communications that resonated with the target audience and attracted 2,000 people to the festival

the solution

A refreshing, friendly event brand designed with mainstream public appeal.

An integrated marketing campaign across digital, print, outdoor and PR which exceeded the client target by 300%

6000 attendees

What we did

•  Brand creation
•  Event conceptualization
•  Eco-friendly production and printing
•  Marketing strategy and execution
•  Production
•  Publicity and media relations
•  Social media


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