Introduce the biggest global event series in the world to the South African market.
The Color Run is the world’s largest event series, currently with over 6 million participantsin 35+ countries. The South African license holder of this global event phenomenon requested Firecracker to launch the brand and the event into South Africa.
Firecracker delivered the entire, turnkey event series solution, producingeight Color Runs across South Africa in five months. In an effort to establish‘the happiest 5km on the planet’ in a complex South African market, we created a unique customer experience that excelled expectation in the heart of 8 citiies. We also partnered with existing, powerful brands including Coca Cola and World Design Capitalto gain credibility and exposure.
• 25,000 participants
• R21 million in PR value
• 8 cities delighted to welcome a international, family friendly event to their streets
What we did
• Event Management