Meet the team
Firecracker is an award winning, integrated event management, marketing and design company founded in 2012 from Cape Town, South Africa.
We enjoy a partnership approach and lead a fantastic community of local and international clients who take an interest in African markets.
We’d love to learn about your business and how we can help spark something special with your brand too.
Co-Founder: Brand & Marketing
Co-founder: Events
Events manager
Communications Strategist
Creative Director
Events Co-ordinator
Multi-media Specialist
Nicola Probyn
Co-Founder: Brand & Marketing 
Nicola is our resident branding and marketing expert with over 20 yrs experience. She studied for her BSocSci degree from the University of Cape Town before she left African shores to broaden her horizons with the stop being in America. She gained an exceptional track record in London, Sydney and back home in corporate South Africa covering a range of marketing disciplines at KPMG, WWF, Vodafone and Old Mutual. Returning to South Africa with demonstrated experience (and a hubby), it gave her the edge to start her own agency.
Nicola’s husband, Ben, is an accomplished Creative Director. They have two children, Ella and Sam. As it stands, Sam wants to be a fireman.
Claire
Co-founder: Events
Nicknamed ‘Firecracker’ by a former boss, Claire is a proud Scot who has embraced South African life and business for 15 years. A honours graduate of University of Strathclyde’s Business School, she carries 14 years experience in event design and production, leading Firecracker’s event team and supplier network with professionalism and boundless energy.
A former Scotland national swimmer and Scotland national university football team midfielder, today Claire keeps fit with mixed martial arts and enjoys reading, the outdoors and self-mastery. She is married to Bernardus (he’s clearly Afrikaans) and has two children, Eilidh-May and Caelan.
Candy Bubb
Events manager
Candy is a highly experienced events manager, she brings over 15 years experience to our events team. It’s no secret that events are stressful, but Candy’s combination of calm exterior and endless energy make for a smooth event experience.
Candy loves a game of tennis, fine wine, camping and whatever adventures her partner Lance springs on her.
Jason Cummings
Communications Strategist
In his 20-year advertising career, Jason has worked on numerous blue-chip brands across a diverse set of industry sectors, mainly in managerial roles for international communication networks such as IPG (MullenLowe), WPP (Ogilvy & Mather), Omnicom (BBDO), M&C Saatchi and most recently Publicis Groupe.
Jason is well-travelled and has along the way, curated a vast network of local business owners, partners and service providers that reaches all corners of Africa. This network gives him and his client’s access to Africa’s burgeoning middle-class through real-time local insights, operational support and quality integrated marketing services on the ground.
His entrepreneurial spirit and penchant for the business of marketing & advertising has recently seen him make the bold move to go it alone as a Strategic & Creative Communications consultant, specialising in business development in emerging markets.
Ben Lewis
Creative Director
Ben is a highly experienced creative – without giving his age away – he has over 25 years delivering cutting edge design and creative strats for clients in the UK, Australia and South Africa. Although not a full time Firecracker you’ll recognise his work in the beautiful brands, digital campaigns and marketing collateral we deliver to our clients.
For someone raised in London Ben is unusually outdoorsy and spends his spare time mountain biking, surfing and buying camping gear in the hope his wife (refer to Nicola the co-founder) will get on board with this idea…
Fernando Classen
Events Co-ordinator
Fernando is our hand-on, ‘nothing is too much trouble events’ co-ordinator. His fantastic work ethic and positive attitude makes him a perfect addition to the Firecracker family.
He is passionate about making an impact in his community, and runs a fantastic child and youth sports programme. He and his beautiful wife Liah love spending time outdoors and with their friends and family. Look out for Fernando at your next Firecracker event, he’s the one with the big smile.
Clint Davids
Multi-media Specialist
Clint is our multi-media whizz – from video to motion graphics he does it all. Born and raised in Cape Town, Clint has always been an artist at heart finding the wonder in the little moments and appreciating the design features of every element around him. He first studied networking in 2016, before interning at Clicks head office in e-commerce before he decided to expand his knowledge base and study ICT multimedia at Cape Peninsula University of Technology. Clint enjoys keeping fit, all things brand and marketing.
In his free time, Clint enjoys taking on design competitions and partaking in Photography.