We’re an integrated marketing and event management agency, delivering creative, practical and powerful results. We’re based in Cape Town, South Africa but work globally.

Events | Marketing | Brand | Digital | Media | Production

Our Story

Firecracker was founded in early 2012 when a small team of creative specialists, led by Claire Alexander and Nicola Probyn, merged their skills and experience acquired over 15 years to provide event management and marketing services for SME’s and the social development sector.

World class design, public relations and digital services were added to Firecracker’s core services and the company evolved into a dynamic, reputable agency with essential cross industry experience under its belt. Firecracker’s refreshing and personable approach to business has won clients across all business spectrums.

Firecracker has created and managed a broad range of projects, including brand guardianship of the worlds largest event series, national marketing campaigns for events and corporates, social development marketing campaigns and even managing internal marketing departments on behalf of smaller clients.




We treat our clients businesses with the care that we do our own company. Our client’s best interests are always top of mind. We simply love it when we are able to deliver extra and unexpected value because of this.


We love what we do and do what we love. Our solutions are always personalised to meet your unique business objectives. Even ginger step children get a big cuddle from us.


We enjoy balanced dialogue and collaborative processes. We view ourselves as partners in business and always exercise mindfulness of those we work with. We are often referred to by our clients as ‘part of the furniture’. To us, there is no bigger compliment.

Firecracker’s flexibility, work ethic and youthful exuberance is refreshing in an industry often void of goodwill.

– Alex Daniel, Department of The Premier Social & Entrepreneur of the year
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